Poultry USA - January 2020 - 49

WATTPoultryUSA

Perdue said shortly after the
acquisition was finalized, Willis
invited him to a farmer appreciation dinner in Des Moines. He
admitted he was rather intimidated at first to appear with about
600 skeptical farmers. But he got
up and spoke anyway, and told
about Perdue's long heritage as a
family business.
"Afterward, one of the farmers
came up to me and said, 'Mr.
Perdue, I liked what you said and
we're going to give you a chance.'
I said, 'Well, I can't ask for more
than that,'" Perdue said.

Perdue learns from
Niman Ranch
Perdue knew Niman Ranch was
a successful business, and Perdue
Farms didn't want to mess up a
good thing.
"I think there's too much in

Perdue Farms Chairman Jim Perdue, left, and Niman Ranch Founder
Paul Willis spoke about the company's 2015 merger, and how the
combination of the two businesses has been mutually beneficial.
Courtesy Food Tank

the U.S. when a company merges
with another company, and they
make it like them, and often times
destroy it," Perdue explained.
"There's a formula that makes a
company successful of cultures
and values, and you've got to
let those stay in place. I think it
so happens their values and our

values are so entwined, so that's
not much of an issue. ... They're
successful for some reason. Why
Perdue-ize them?"
While Perdue Farms was the
bigger business, Perdue acknowledged that it was the bigger
company that learned the most.
Perdue can help Niman Ranch
by providing capital and helping
them build new facilities and
grow, but Niman Ranch helped
Perdue realize the importance
of putting more emphasis on the
farms and the animals.
Perdue said he and the
company grew to appreciate
Niman Ranch's philosophy about
producing a better product, and
the way the animals are treated
affects the quality of the product.
"We'd been focused more as
a traditional poultry company
on the end products that see
Perdue Farms acquired the small
pork company, Niman Ranch, in
2015. Richard Storm

January 2020 ❙ www.WATTAgNet.com

❙ 49


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Poultry USA - January 2020

Table of Contents for the Digital Edition of Poultry USA - January 2020

Poultry USA - January 2020
Contents
Will the trade war cool off in 2020?
Poultry’s Perch: USPOULTRY invests millions in poultry industry research
US could find $1 billion poultry market in China
Feed additives that will succeed in 2020 and beyond
What role will alternative proteins play in the future?
Mar-Jac Poultry feed mill built for capacity, expansion
Poultry consumers want convenience, claims
Perdue Farms, Niman Ranch have been good for each other
Product Review
Market Place
Ad Index
Poultry USA - January 2020 - CT1
Poultry USA - January 2020 - CT2
Poultry USA - January 2020 - Poultry USA - January 2020
Poultry USA - January 2020 - Cover2
Poultry USA - January 2020 - Contents
Poultry USA - January 2020 - Will the trade war cool off in 2020?
Poultry USA - January 2020 - 3
Poultry USA - January 2020 - 4
Poultry USA - January 2020 - 5
Poultry USA - January 2020 - Poultry’s Perch: USPOULTRY invests millions in poultry industry research
Poultry USA - January 2020 - 7
Poultry USA - January 2020 - 8
Poultry USA - January 2020 - 9
Poultry USA - January 2020 - 10
Poultry USA - January 2020 - 11
Poultry USA - January 2020 - US could find $1 billion poultry market in China
Poultry USA - January 2020 - 13
Poultry USA - January 2020 - 14
Poultry USA - January 2020 - 15
Poultry USA - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry USA - January 2020 - 17
Poultry USA - January 2020 - 18
Poultry USA - January 2020 - 19
Poultry USA - January 2020 - 20
Poultry USA - January 2020 - 21
Poultry USA - January 2020 - What role will alternative proteins play in the future?
Poultry USA - January 2020 - 23
Poultry USA - January 2020 - 24
Poultry USA - January 2020 - 25
Poultry USA - January 2020 - 26
Poultry USA - January 2020 - 27
Poultry USA - January 2020 - Mar-Jac Poultry feed mill built for capacity, expansion
Poultry USA - January 2020 - 29
Poultry USA - January 2020 - 30
Poultry USA - January 2020 - 31
Poultry USA - January 2020 - 32
Poultry USA - January 2020 - 33
Poultry USA - January 2020 - 34
Poultry USA - January 2020 - 35
Poultry USA - January 2020 - 36
Poultry USA - January 2020 - 37
Poultry USA - January 2020 - 38
Poultry USA - January 2020 - 39
Poultry USA - January 2020 - Poultry consumers want convenience, claims
Poultry USA - January 2020 - 41
Poultry USA - January 2020 - 42
Poultry USA - January 2020 - 43
Poultry USA - January 2020 - 44
Poultry USA - January 2020 - 45
Poultry USA - January 2020 - 46
Poultry USA - January 2020 - 47
Poultry USA - January 2020 - Perdue Farms, Niman Ranch have been good for each other
Poultry USA - January 2020 - 49
Poultry USA - January 2020 - 50
Poultry USA - January 2020 - Product Review
Poultry USA - January 2020 - Ad Index
Poultry USA - January 2020 - Cover3
Poultry USA - January 2020 - Cover4
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