Poultry USA - January 2020 - 8

8 ❙ WATTPoultryUSA

❱❱NEXT ON THE PLATE
Poultry Future

BY ELIZABETH DOUGHMAN

Find out what's next
for the poultry industry
A new newsletter from WATT Global Media covers the intersection
of technology and consumer trends.
Advances in big data analytics, artificial intelligence, gene editing and
other new technologies are changing
how poultry are raised - and even
bigger innovations are on the horizon.

Learn more about Poultry Future:
www.wattagnet.com/poultryfuture

Digital technologies and genetic engineering promise personalized nutrition, vaccines and more. Automated
solutions could revolutionize everything from deboning to egg sorting to
flock health monitoring.
At the same time, today's
consumers are increasingly focused
on purchasing and eating food they
see as sustainable and humanely
raised with positive impacts on
human health.
Modern shoppers are influenced
by social media and viral marketing
campaigns, such as the one that fueled
the great Chicken Sandwich Wars of
2019. In grocery stores, consumers
purchasing poultry products are
swayed by buzzwords like cage-free,
free-range, antibiotic-free, slowergrowing and plant-based proteins.

N_Defender | BigStock.com

Where is the industry headed? 

Poultry Future
Poultry Future, a new newsletter
from WATT Global Media, will
explore the new technologies and
consumer trends that will shape the
future of the poultry industry.
Three times a week, subscribers
to Poultry Future will receive
insights and analysis on the
likelihood that new tools and
advancements in the industry will

be technically feasible, economically practical and accepted by
consumers. The newsletter also
covers emerging consumer trends
so readers can quickly learn which
factors will influence what tomorrow's consumers will eat.
We know poultry executives,
marketers and technology professionals are busier than ever. Short
and easy to read, Poultry Future
gives busy professionals an advance
look at how poultry will be raised,
processed, marketed and distributed
in the future.

Subscribe now
The future of the poultry industry
will be found where changing
consumer demands intersect with
emerging technologies. Join us there
by subscribing to Poultry Future at
www.wattagnet.com. ■

Elizabeth Doughman is the Managing Editor of Poultry Future. To contact Doughman,
email edoughman@wattglobal.com.
www.WATTAgNet.com ❙ January 2020


http://www.wattagnet.com/poultryfuture http://www.BigStock.com http://www.wattagnet.com http://www.WATTAgNet.com

Poultry USA - January 2020

Table of Contents for the Digital Edition of Poultry USA - January 2020

Poultry USA - January 2020
Contents
Will the trade war cool off in 2020?
Poultry’s Perch: USPOULTRY invests millions in poultry industry research
US could find $1 billion poultry market in China
Feed additives that will succeed in 2020 and beyond
What role will alternative proteins play in the future?
Mar-Jac Poultry feed mill built for capacity, expansion
Poultry consumers want convenience, claims
Perdue Farms, Niman Ranch have been good for each other
Product Review
Market Place
Ad Index
Poultry USA - January 2020 - CT1
Poultry USA - January 2020 - CT2
Poultry USA - January 2020 - Poultry USA - January 2020
Poultry USA - January 2020 - Cover2
Poultry USA - January 2020 - Contents
Poultry USA - January 2020 - Will the trade war cool off in 2020?
Poultry USA - January 2020 - 3
Poultry USA - January 2020 - 4
Poultry USA - January 2020 - 5
Poultry USA - January 2020 - Poultry’s Perch: USPOULTRY invests millions in poultry industry research
Poultry USA - January 2020 - 7
Poultry USA - January 2020 - 8
Poultry USA - January 2020 - 9
Poultry USA - January 2020 - 10
Poultry USA - January 2020 - 11
Poultry USA - January 2020 - US could find $1 billion poultry market in China
Poultry USA - January 2020 - 13
Poultry USA - January 2020 - 14
Poultry USA - January 2020 - 15
Poultry USA - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry USA - January 2020 - 17
Poultry USA - January 2020 - 18
Poultry USA - January 2020 - 19
Poultry USA - January 2020 - 20
Poultry USA - January 2020 - 21
Poultry USA - January 2020 - What role will alternative proteins play in the future?
Poultry USA - January 2020 - 23
Poultry USA - January 2020 - 24
Poultry USA - January 2020 - 25
Poultry USA - January 2020 - 26
Poultry USA - January 2020 - 27
Poultry USA - January 2020 - Mar-Jac Poultry feed mill built for capacity, expansion
Poultry USA - January 2020 - 29
Poultry USA - January 2020 - 30
Poultry USA - January 2020 - 31
Poultry USA - January 2020 - 32
Poultry USA - January 2020 - 33
Poultry USA - January 2020 - 34
Poultry USA - January 2020 - 35
Poultry USA - January 2020 - 36
Poultry USA - January 2020 - 37
Poultry USA - January 2020 - 38
Poultry USA - January 2020 - 39
Poultry USA - January 2020 - Poultry consumers want convenience, claims
Poultry USA - January 2020 - 41
Poultry USA - January 2020 - 42
Poultry USA - January 2020 - 43
Poultry USA - January 2020 - 44
Poultry USA - January 2020 - 45
Poultry USA - January 2020 - 46
Poultry USA - January 2020 - 47
Poultry USA - January 2020 - Perdue Farms, Niman Ranch have been good for each other
Poultry USA - January 2020 - 49
Poultry USA - January 2020 - 50
Poultry USA - January 2020 - Product Review
Poultry USA - January 2020 - Ad Index
Poultry USA - January 2020 - Cover3
Poultry USA - January 2020 - Cover4
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