Poultry USA - February 2020 - 10

10 ❙ WATTPoultryUSA

❱❱NEXT ON THE PLATE
with the risk of even more downward price pressure if those export
opportunities fail to materialize.

Profit margins to weaken in
2020 but remain positive
Despite higher costs and lower prices,
U.S. chicken companies are still
expected to see positive net returns of

between $0.03 and $0.04 per pound
(on an RTC basis) overall this year.
That would represent a noticeable
drop-off from 2019 that featured
average net returns of more than
$0.08 per pound but still far better
than 2018 with an average profit
margin of less than $0.01 per pound.
The bad news for industry players

is that profitability, when viewed
strictly on a year-to-year basis, is
trending in a negative direction.
However, the good news is that
margins are poised to remain comfortably positive for almost the entirety of
2020, continuing a successful pattern
of positive average annual net returns
in place since 2013. ■

Mark Jordan, executive director at LEAP Market Analytics and instructor of agricultural economics at Arkansas State
University. Reach Jordan via email: mark.jordan@leapmarkets.com

MAPLE LEAF FOODS BRIGHTENS BIRTHDAY AFTER CAKE GOOF
ROY GRABER
Ordinarily, when people think of
Maple Leaf Foods, they tend to
think of meat and poultry products, or possibly even plant-based
protein products.
They don't normally think of
birthday cakes.
But for one Canadian family, the
two will forever be linked.
Jacob Bertrand is a huge fan of
the Toronto Maple Leafs professional hockey team. So as part of his
birthday celebration, Jacob's father
and stepmother wanted to treat him
to a birthday cake that celebrated his
favorite team.
When his stepmother, Tania
Lévesque, contacted a bakery to
create the cake, the bakery staff told
her they did not have a template on
hand for the hockey team's logo.
Lévesque recommended doing a
Google search so they could find a
Maple Leafs logo.

A family in Canada wanted
to get a birthday cake with a
Toronto Maple Leafs logo on it for
an 8-year-old boy. Instead, they
got one with a Maple Leaf Foods
logo. Facebook photo by Tania Levesque
The result wasn't exactly what
anybody anticipated. Instead
of getting a cake that had the
Toronto Maple Leafs logo, Jacob
got a cake that had the Maple
Leaf Foods logo.
Lévesque posted a picture of the
cake on Facebook, which although
it looked delicious, clearly wasn't
what the boy wanted. Her message

with the picture read: "So Jacob was
asking for a Toronto Maple Leafs
cake for his birthday. The pastry
chef of course was on Google to find
the logo, but didn't write ... from
Toronto. So this party is sponsored
by the cold meats."
The Canadian meat and
poultry company caught wind of
what happened, and jumped on
Twitter to make the boy's birthday
a little better.
Along with another picture of
Jacob and his dad with the birthday
cake showing the thumbs-down
gesture, Maple Leaf Foods tweeted:
"Sorry to see that Jacob was disappointed with the cake, but we're
giving him something that will turn
his thumbs UP!"
And what exactly did the
company mean by that? Well, Maple
Leaf Foods not only promised to give
Jacob tickets for him and his family
to attend an upcoming Toronto Maple
www.WATTAgNet.com ❙ February 2020


http://www.WATTAgNet.com

Poultry USA - February 2020

Table of Contents for the Digital Edition of Poultry USA - February 2020

Poultry USA - February 2020
Contents
Popeyes’ chicken sandwich is great! Will people switch?
McDonald’s launches new bid to compete in chicken sandwich wars
Could avian flu-resistant chickens be a commercial reality?
Digital technology could streamline the poultry supply chain
ASF drives global poultry market in 2020
Could deboning machinery beat a skilled worker?
How to ensure a clean water supply in the broiler house
Woody breast discovery could offer options for control
Prevention, risk minimization keep foreign materials out
Dark meat is chicken’s next growth engine
Consumers still want value, convenience and flavor
What feed formulators need to know about organic rations
Midwest Poultry Federation Convention 2020: Poultry’s future
Product Review
Market Place
Ad Index
Poultry USA - February 2020 - CT1
Poultry USA - February 2020 - CT2
Poultry USA - February 2020 - Poultry USA - February 2020
Poultry USA - February 2020 - Cover2
Poultry USA - February 2020 - Contents
Poultry USA - February 2020 - Popeyes’ chicken sandwich is great! Will people switch?
Poultry USA - February 2020 - 3
Poultry USA - February 2020 - 4
Poultry USA - February 2020 - 5
Poultry USA - February 2020 - McDonald’s launches new bid to compete in chicken sandwich wars
Poultry USA - February 2020 - 7
Poultry USA - February 2020 - 8
Poultry USA - February 2020 - 9
Poultry USA - February 2020 - 10
Poultry USA - February 2020 - 11
Poultry USA - February 2020 - Could avian flu-resistant chickens be a commercial reality?
Poultry USA - February 2020 - 13
Poultry USA - February 2020 - 14
Poultry USA - February 2020 - 15
Poultry USA - February 2020 - Digital technology could streamline the poultry supply chain
Poultry USA - February 2020 - 17
Poultry USA - February 2020 - ASF drives global poultry market in 2020
Poultry USA - February 2020 - 19
Poultry USA - February 2020 - 20
Poultry USA - February 2020 - 21
Poultry USA - February 2020 - Could deboning machinery beat a skilled worker?
Poultry USA - February 2020 - 23
Poultry USA - February 2020 - How to ensure a clean water supply in the broiler house
Poultry USA - February 2020 - 25
Poultry USA - February 2020 - 26
Poultry USA - February 2020 - 27
Poultry USA - February 2020 - Woody breast discovery could offer options for control
Poultry USA - February 2020 - 29
Poultry USA - February 2020 - Prevention, risk minimization keep foreign materials out
Poultry USA - February 2020 - 31
Poultry USA - February 2020 - 32
Poultry USA - February 2020 - 33
Poultry USA - February 2020 - 34
Poultry USA - February 2020 - 35
Poultry USA - February 2020 - Dark meat is chicken’s next growth engine
Poultry USA - February 2020 - 37
Poultry USA - February 2020 - 38
Poultry USA - February 2020 - 39
Poultry USA - February 2020 - 40
Poultry USA - February 2020 - 41
Poultry USA - February 2020 - Consumers still want value, convenience and flavor
Poultry USA - February 2020 - 43
Poultry USA - February 2020 - 44
Poultry USA - February 2020 - 45
Poultry USA - February 2020 - What feed formulators need to know about organic rations
Poultry USA - February 2020 - 47
Poultry USA - February 2020 - 48
Poultry USA - February 2020 - 49
Poultry USA - February 2020 - Midwest Poultry Federation Convention 2020: Poultry’s future
Poultry USA - February 2020 - Product Review
Poultry USA - February 2020 - Ad Index
Poultry USA - February 2020 - Cover3
Poultry USA - February 2020 - Cover4
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