Poultry USA - February 2020 - 19

WATTPoultryUSA

levels, but these new supplies will enter a market that
purchasing power and this will feed through into
is also experiencing record supplies of beef and pork,
higher meat consumption.
making any price improvements hard to come by.
In export markets, poultry sales should maintain the
Therein lies a problem; as demand from the home
momentum achieved in 2019. Unsurprisingly, China has
market is not expected to keep pace with this increased
become Brazil's most important export destination for
offering, producers will
poultry meat, overtaking
need to increasingly look
Saudi Arabia. China is also
to export. Prices for both
the principal market for
poultry and pork could
Brazil's pork exports.
suffer as a consequence
unless trade disputes can
Europe
be resolved.
Both Europe's chicken
As 2019 drew to a close,
production and exports are
however, China announced
rising, with overseas sales
that it would end its longexpected to outperform
standing ban on exports of
growth on the home market
U.S. poultry products, with
during 2020.
172 plants approved for
The European poultry
exports by late November
industry experienced a
and more approvals
challenging 2019, with
expected. According to
output thought to have
the U.S. Department of
risen by only 2.5%,
Agriculture (USDA), this
following the 4.5% expanresumption in exports to
sion achieved in 2018.
China is expected to result
Poultry producers will benefit from the swine
Growth is being driven
in an additional US$1
sector's difficulties in 2020. kshatry | iStock.com
by expansion in Eastern
billion in revenues for U.S.
Europe, but there has
producers once shipments restart. 
also been recent expansion in Spain. This increased
Strong export demand, particularly from Asian
supply, alongside recovering imports from Brazil,
countries, given the shortfall of meat due to ASF, will
are challenging the European market, particularly
help to support value of dark meat for North American
for breast meat.
producers, as should normalized trade between the U.S.
Europe's exports this year are forecast to grow by
and Mexico. The latter's broiler production is expected
4.2%, driven by continuing demand for dark meat,
to return to normal following 2019's avian influenza
particularly from Africa and Asia. While positive,
outbreak. Mexico's meat output will rise but this is foregrowth will be slightly below that recorded for 2019.
cast to have only a small impact on available volumes.
The challenge for Europe's poultry producers this
year will be rebalancing markets, says Rabobank,
Brazil
adding that strong demand for dark meat products
Driven by both domestic and foreign demand,
from overseas will not be enough to compensate for
Brazilian poultry production is forecast to rise by
ongoing weak demand for breast meat at home. The
2% in 2020. The country's economic outlook has
key to success for Europe's producers will be taking a
improved, with the gross domestic product expected
more disciplined approach to supply. Growth in output
to expand by 1.8% this year, increasing consumers'
for 2020 is forecast to be in the region of 2%. 
February 2020 ❙ www.WATTAgNet.com

❙ 19


http://www.iStock.com http://www.WATTAgNet.com

Poultry USA - February 2020

Table of Contents for the Digital Edition of Poultry USA - February 2020

Poultry USA - February 2020
Contents
Popeyes’ chicken sandwich is great! Will people switch?
McDonald’s launches new bid to compete in chicken sandwich wars
Could avian flu-resistant chickens be a commercial reality?
Digital technology could streamline the poultry supply chain
ASF drives global poultry market in 2020
Could deboning machinery beat a skilled worker?
How to ensure a clean water supply in the broiler house
Woody breast discovery could offer options for control
Prevention, risk minimization keep foreign materials out
Dark meat is chicken’s next growth engine
Consumers still want value, convenience and flavor
What feed formulators need to know about organic rations
Midwest Poultry Federation Convention 2020: Poultry’s future
Product Review
Market Place
Ad Index
Poultry USA - February 2020 - CT1
Poultry USA - February 2020 - CT2
Poultry USA - February 2020 - Poultry USA - February 2020
Poultry USA - February 2020 - Cover2
Poultry USA - February 2020 - Contents
Poultry USA - February 2020 - Popeyes’ chicken sandwich is great! Will people switch?
Poultry USA - February 2020 - 3
Poultry USA - February 2020 - 4
Poultry USA - February 2020 - 5
Poultry USA - February 2020 - McDonald’s launches new bid to compete in chicken sandwich wars
Poultry USA - February 2020 - 7
Poultry USA - February 2020 - 8
Poultry USA - February 2020 - 9
Poultry USA - February 2020 - 10
Poultry USA - February 2020 - 11
Poultry USA - February 2020 - Could avian flu-resistant chickens be a commercial reality?
Poultry USA - February 2020 - 13
Poultry USA - February 2020 - 14
Poultry USA - February 2020 - 15
Poultry USA - February 2020 - Digital technology could streamline the poultry supply chain
Poultry USA - February 2020 - 17
Poultry USA - February 2020 - ASF drives global poultry market in 2020
Poultry USA - February 2020 - 19
Poultry USA - February 2020 - 20
Poultry USA - February 2020 - 21
Poultry USA - February 2020 - Could deboning machinery beat a skilled worker?
Poultry USA - February 2020 - 23
Poultry USA - February 2020 - How to ensure a clean water supply in the broiler house
Poultry USA - February 2020 - 25
Poultry USA - February 2020 - 26
Poultry USA - February 2020 - 27
Poultry USA - February 2020 - Woody breast discovery could offer options for control
Poultry USA - February 2020 - 29
Poultry USA - February 2020 - Prevention, risk minimization keep foreign materials out
Poultry USA - February 2020 - 31
Poultry USA - February 2020 - 32
Poultry USA - February 2020 - 33
Poultry USA - February 2020 - 34
Poultry USA - February 2020 - 35
Poultry USA - February 2020 - Dark meat is chicken’s next growth engine
Poultry USA - February 2020 - 37
Poultry USA - February 2020 - 38
Poultry USA - February 2020 - 39
Poultry USA - February 2020 - 40
Poultry USA - February 2020 - 41
Poultry USA - February 2020 - Consumers still want value, convenience and flavor
Poultry USA - February 2020 - 43
Poultry USA - February 2020 - 44
Poultry USA - February 2020 - 45
Poultry USA - February 2020 - What feed formulators need to know about organic rations
Poultry USA - February 2020 - 47
Poultry USA - February 2020 - 48
Poultry USA - February 2020 - 49
Poultry USA - February 2020 - Midwest Poultry Federation Convention 2020: Poultry’s future
Poultry USA - February 2020 - Product Review
Poultry USA - February 2020 - Ad Index
Poultry USA - February 2020 - Cover3
Poultry USA - February 2020 - Cover4
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