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Poultry Future

BY ELIZABETH DOUGHMAN

McDonald's launches new bid to
compete in chicken sandwich wars
The Crispy Chicken Sandwich and Deluxe Chicken Sandwich will be sold
for a limited time in two markets nationwide.
Quick service restaurant chain
McDonald's began selling two new
fried chicken sandwich offerings
this week, announcing plans to test
the product in Knoxville, Tennessee,
and Houston, Texas.
Viral marketing made fried
chicken sandwiches a cultural
phenomenon in 2019. Rival quick
service restaurants Popeyes and
Chick-fil-A battled for chicken
supremacy in what was quickly
dubbed the chicken sandwich wars,
with both brands seeing increases in
sales and foot traffic.

A top priority for the brand
McDonald's has been working on a
new chicken sandwich for months.
Last July, a group of franchise
owners called chicken sandwiches a
top priority for the brand to bring in
more customers and better compete
with quick service rivals.
"Fried chicken is definitely having
a moment and I think McDonald's
has decided it's an area where they
can win," Tim Powell, an industry
analyst and managing principal at
industry consultancy Foodservice IP,

Two new fried chicken
sandwiches from McDonald's are
being tested in select markets.
Courtesy McDonald's

and buttermilk crispy chicken
sandwiches already available from
McDonald's.
Sales of the two sandwiches in
the test markets began Dec. 2 and
will continue through Jan. 26, 2020.
"Houston and Knoxville are
getting a sneak peek, everyone else
should stay tuned for what's to come
in 2020," a McDonald's spokesperson told USA Today.
The sandwich launch is
McDonald's second attempt to
enter the fried chicken sandwich
market. In 2018, the quick service
restaurant trialed an Ultimate
Chicken Sandwich at 160 locations throughout Washington state.
McDonald's is currently the top
selling fast food chain in America,
selling more than $38 billion worth
of food in 2018. ■

told Nation's Restaurant News.
The Crispy Chicken Sandwich
is a fried chicken patty topped with
butter and crinkle cut dill pickles,
while the Deluxe Chicken Sandwich
features tomatoes, lettuce and mayo.
Both sandwiches are served on a
potato roll. The suggested price
of the Crispy Chicken Sandwich
is $3.49 and the Deluxe
version retails at $4.09.
The chicken filet
used for both sandLike what you just read?
wiches is new to the
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Poultry USA - February 2020

Table of Contents for the Digital Edition of Poultry USA - February 2020

Poultry USA - February 2020
Contents
Popeyes’ chicken sandwich is great! Will people switch?
McDonald’s launches new bid to compete in chicken sandwich wars
Could avian flu-resistant chickens be a commercial reality?
Digital technology could streamline the poultry supply chain
ASF drives global poultry market in 2020
Could deboning machinery beat a skilled worker?
How to ensure a clean water supply in the broiler house
Woody breast discovery could offer options for control
Prevention, risk minimization keep foreign materials out
Dark meat is chicken’s next growth engine
Consumers still want value, convenience and flavor
What feed formulators need to know about organic rations
Midwest Poultry Federation Convention 2020: Poultry’s future
Product Review
Market Place
Ad Index
Poultry USA - February 2020 - CT1
Poultry USA - February 2020 - CT2
Poultry USA - February 2020 - Poultry USA - February 2020
Poultry USA - February 2020 - Cover2
Poultry USA - February 2020 - Contents
Poultry USA - February 2020 - Popeyes’ chicken sandwich is great! Will people switch?
Poultry USA - February 2020 - 3
Poultry USA - February 2020 - 4
Poultry USA - February 2020 - 5
Poultry USA - February 2020 - McDonald’s launches new bid to compete in chicken sandwich wars
Poultry USA - February 2020 - 7
Poultry USA - February 2020 - 8
Poultry USA - February 2020 - 9
Poultry USA - February 2020 - 10
Poultry USA - February 2020 - 11
Poultry USA - February 2020 - Could avian flu-resistant chickens be a commercial reality?
Poultry USA - February 2020 - 13
Poultry USA - February 2020 - 14
Poultry USA - February 2020 - 15
Poultry USA - February 2020 - Digital technology could streamline the poultry supply chain
Poultry USA - February 2020 - 17
Poultry USA - February 2020 - ASF drives global poultry market in 2020
Poultry USA - February 2020 - 19
Poultry USA - February 2020 - 20
Poultry USA - February 2020 - 21
Poultry USA - February 2020 - Could deboning machinery beat a skilled worker?
Poultry USA - February 2020 - 23
Poultry USA - February 2020 - How to ensure a clean water supply in the broiler house
Poultry USA - February 2020 - 25
Poultry USA - February 2020 - 26
Poultry USA - February 2020 - 27
Poultry USA - February 2020 - Woody breast discovery could offer options for control
Poultry USA - February 2020 - 29
Poultry USA - February 2020 - Prevention, risk minimization keep foreign materials out
Poultry USA - February 2020 - 31
Poultry USA - February 2020 - 32
Poultry USA - February 2020 - 33
Poultry USA - February 2020 - 34
Poultry USA - February 2020 - 35
Poultry USA - February 2020 - Dark meat is chicken’s next growth engine
Poultry USA - February 2020 - 37
Poultry USA - February 2020 - 38
Poultry USA - February 2020 - 39
Poultry USA - February 2020 - 40
Poultry USA - February 2020 - 41
Poultry USA - February 2020 - Consumers still want value, convenience and flavor
Poultry USA - February 2020 - 43
Poultry USA - February 2020 - 44
Poultry USA - February 2020 - 45
Poultry USA - February 2020 - What feed formulators need to know about organic rations
Poultry USA - February 2020 - 47
Poultry USA - February 2020 - 48
Poultry USA - February 2020 - 49
Poultry USA - February 2020 - Midwest Poultry Federation Convention 2020: Poultry’s future
Poultry USA - February 2020 - Product Review
Poultry USA - February 2020 - Ad Index
Poultry USA - February 2020 - Cover3
Poultry USA - February 2020 - Cover4
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