Poultry USA - March 2020 - 10

10 ❙ WATTPoultryUSA

❱❱NEXT ON THE PLATE
Organic and antibiotic-free
became buzzwords
Consumers went crazy for organic
and antibiotic-free poultry in the past
decade. Sales of organic food doubled
during the time period, according to
the Organic Trade Association.
Concerns over antibiotic-resistant bacteria in human products
made consumers focus on the use
of antibiotics in food producing

poultry. Chicken producer Tyson
Foods shifted their entire product
line to "No Antibiotics

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FOSTER FARMS AD
SHOWS WWE WRESTLERS
ARE REAL PEOPLE
ROY GRABER
There's an age-old debate
concerning professional wrestling
that centers around one simple question: Is it real?
I have my own hypothesis on the
matter, but I won't get into too much
detail about it.
As a father of a World Wrestling
Entertainment (WWE) fan, I tried
for several years to occasionally
watch the matches on television, but
somehow, I couldn't do so without
laughing. I get that the WWE personalities are really athletes and they
display that athleticism through their
moves, but the tough talk seemed like
bad acting and the acrobatics seemed
choreographed. The whole WWE
thing seemed just plumb silly.
Then a few weeks ago, we went
to a WWE event. Yes, it was kind of
silly, but it was fun.
You couldn't help but notice how

Ever." Fieldale Farms announced
100% antibiotic-free operations in
2013. ■

Foster Farms helps mother face
the monster

A new advertisement for Foster
Farms corn dogs features World
Wrestling Entertainment star
Lacey Evans. Screenshot from YouTube
much work went into the production,
and regardless of whether it was
"real" or not, the idea behind the
production was entertainment, as is
indicated in the organization's name.
And entertaining it was.
The WWE's entertainment value
isn't lost on Foster Farms, the 11th
largest broiler and turkey producer
in the United States, according
to the WATTAgNet Top Poultry
Companies Database.
The company recently produced
a video advertising its corn dog
products, featuring WWE star
Lacey Evans, who in real life is also
a mother.

In the ad, which you can find on
YouTube, it shows Evans in her
kitchen, wearing an apron and
pushing buttons on the microwave
with a  box of Foster Farms corn
dogs nearby. She hears the door
open, and starts to ask her daughter
how her day at school went. When
Evans looks up, she sees a hairy,
horned monster carrying a backpack, which the monster throws at
Evans because she is so hungry.
Two announcers, one with a
WWE microphone and the other
with a Foster Farms microphone,
start to provide commentary.
"It's a battle as old as time. Mom
versus her kid's monster appetite,"
one announcer says.
"Can Lacey Evans hold off that
hunger monster while preparing a
satisfying snack," the other asks.
From there, Evans rips off her
apron to reveal her typical wrestling
outfit. She does all sorts of athletic
www.WATTAgNet.com ❙ March 2020

2003USAnotp.indd 10

2/20/2020 10:34:35 AM


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Poultry USA - March 2020

Table of Contents for the Digital Edition of Poultry USA - March 2020

Poultry USA - March 2020
Contents
A new decade to resist slow-growing genetics
4 trends that changed poultry production in the last decade
2020 Top poultry companies
Top broiler companies expand, face favorable market
WATT PoultryUSA’s 2020 top broiler companies
Average weekly broiler liveweight slaughter
WATT PoultryUSA’s 2020 top broiler companies
Top US broiler companies: 2020 profiles
Average weight per broiler slaughtered trend, live lbs.
Average weight per broiler slaughtered, live lbs.
Average weekly broiler slaughter, million head
Comparison of broiler slaughter, million lbs
Average weekly broiler production, RTC
Broiler companies, sales
Top companies broiler facilities
Broiler companies, number of employees
Top 7 broiler companies 2011-2019
Slaughter growth of top 7 broiler companies vs. 8-30
US turkey production falls by 5% in 2019
WATT PoultryUSA’s 2020 top turkey companies
Top US turkey companies: 2020 profiles
Turkey companies, number of employees
Turkey companies, sales
Top companies turkey facilities
Product Review
Ad Index
Market Place
Poultry USA - March 2020 - Poultry USA - March 2020
Poultry USA - March 2020 - Cover2
Poultry USA - March 2020 - Contents
Poultry USA - March 2020 - A new decade to resist slow-growing genetics
Poultry USA - March 2020 - 3
Poultry USA - March 2020 - 4
Poultry USA - March 2020 - 5
Poultry USA - March 2020 - 6
Poultry USA - March 2020 - 7
Poultry USA - March 2020 - 4 trends that changed poultry production in the last decade
Poultry USA - March 2020 - 9
Poultry USA - March 2020 - 10
Poultry USA - March 2020 - 11
Poultry USA - March 2020 - 12
Poultry USA - March 2020 - 13
Poultry USA - March 2020 - 14
Poultry USA - March 2020 - 15
Poultry USA - March 2020 - 16
Poultry USA - March 2020 - 17
Poultry USA - March 2020 - 2020 Top poultry companies
Poultry USA - March 2020 - 19
Poultry USA - March 2020 - 20
Poultry USA - March 2020 - 21
Poultry USA - March 2020 - Top broiler companies expand, face favorable market
Poultry USA - March 2020 - 23
Poultry USA - March 2020 - WATT PoultryUSA’s 2020 top broiler companies
Poultry USA - March 2020 - 25
Poultry USA - March 2020 - Average weekly broiler liveweight slaughter
Poultry USA - March 2020 - 27
Poultry USA - March 2020 - 28
Poultry USA - March 2020 - 29
Poultry USA - March 2020 - 30
Poultry USA - March 2020 - 31
Poultry USA - March 2020 - Top US broiler companies: 2020 profiles
Poultry USA - March 2020 - 33
Poultry USA - March 2020 - Average weight per broiler slaughtered trend, live lbs.
Poultry USA - March 2020 - Average weight per broiler slaughtered, live lbs.
Poultry USA - March 2020 - Average weekly broiler slaughter, million head
Poultry USA - March 2020 - 37
Poultry USA - March 2020 - Average weekly broiler production, RTC
Poultry USA - March 2020 - 39
Poultry USA - March 2020 - 40
Poultry USA - March 2020 - 41
Poultry USA - March 2020 - Broiler companies, sales
Poultry USA - March 2020 - 43
Poultry USA - March 2020 - Top companies broiler facilities
Poultry USA - March 2020 - 45
Poultry USA - March 2020 - Broiler companies, number of employees
Poultry USA - March 2020 - 47
Poultry USA - March 2020 - Top 7 broiler companies 2011-2019
Poultry USA - March 2020 - 49
Poultry USA - March 2020 - Slaughter growth of top 7 broiler companies vs. 8-30
Poultry USA - March 2020 - 51
Poultry USA - March 2020 - 52
Poultry USA - March 2020 - 53
Poultry USA - March 2020 - 54
Poultry USA - March 2020 - 55
Poultry USA - March 2020 - US turkey production falls by 5% in 2019
Poultry USA - March 2020 - 57
Poultry USA - March 2020 - WATT PoultryUSA’s 2020 top turkey companies
Poultry USA - March 2020 - 59
Poultry USA - March 2020 - Top US turkey companies: 2020 profiles
Poultry USA - March 2020 - 61
Poultry USA - March 2020 - Turkey companies, number of employees
Poultry USA - March 2020 - 63
Poultry USA - March 2020 - Turkey companies, sales
Poultry USA - March 2020 - 65
Poultry USA - March 2020 - Top companies turkey facilities
Poultry USA - March 2020 - 67
Poultry USA - March 2020 - 68
Poultry USA - March 2020 - 69
Poultry USA - March 2020 - 70
Poultry USA - March 2020 - 71
Poultry USA - March 2020 - 72
Poultry USA - March 2020 - 73
Poultry USA - March 2020 - 74
Poultry USA - March 2020 - 75
Poultry USA - March 2020 - 76
Poultry USA - March 2020 - 77
Poultry USA - March 2020 - Product Review
Poultry USA - March 2020 - 79
Poultry USA - March 2020 - Market Place
Poultry USA - March 2020 - Cover3
Poultry USA - March 2020 - Cover4
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