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Real entertainment
I think this ad was very well done,
and I applaud Foster Farms and the
WWE for this partnership.
I expect this ad to raise consumer
awareness of Foster Farms and its
corn dogs, but to me, the spot also
showed a real side to professional
wrestling.
It showed Evans was a real mom
with a real daughter whom she cares
for dearly. It also showed a human
side of Evans, who wasn't afraid of
making a little fun of herself and her
profession to show that love for her
daughter. Now that's a real person. ■

QUALITY FARM WATER,
PIPES PLAY ROLE IN
PATHOGEN CONTROL
ROY GRABER
There are many practices that can
be done on poultry farms to control
the incidence of pathogens like

Salmonella and Campylobacter,
including having clean pipes and
quality water running through them.
Manpreet Singh, professor and
extension food safety specialist,
University of Georgia, discussed
that importance on Jan. 30 at
the International Production &
Processing Expo (IPPE) in Atlanta,
Georgia.

Problems with hard water
and biofilms
Singh said hard water can create
problems with pathogens on the
farm.
With water hardness comes the
issue of particles in the water and
corrosion on the water lines.
"This harbors sites for all types
of bacteria in them. Slowly but
surely, they are getting released in
the water line, and they're slowly
inoculating the birds, over and
over and over again. ... It's kind of
working against your feed additives.
It's working against anything you
are trying to do," said Singh.
It is important to understanding
water quality from a hardness
perspective, Singh said, because
hard water can increase biofilm
buildup.
"What are biofilms? Biofilms
basically are a whole bunch of
different layers of bacteria, slowly
released over time," he said.

Water line maintenance
and design
A common response Singh said he

lpkb | Bigstock.com

and acrobatic moves around her
kitchen while being pursued and
fought by the fuzzy monster. With
the monster holding onto Evans' leg,
she eventually makes her way back
to the microwave by the time the
bell rings.
She then hands the finished corn
dog to the monster, who morphs into
her real-life daughter, who is more
than happy that her mom gave her
that after-school treat.
The WWE website shows a
little more detail behind the scenes
for this humorous 60-second
commercial.

usually hears to the question of how
to eliminate biofilms is grinding the
lines. He advises against grinding,
because that really doesn't get rid of
the problem in the long term.
"By the time you grind a stainless steel surface, you might as well
buy a new piece of replacement and
put it in there. That's how difficult
biofilms are to remove from the
system," he said.
Singh knows that replacing
pipes is expensive, but he added that
when grinding pipes to the level
that biofilms are gone, the pipes
can become so thin "that basically
there's perforations in them."
Sanitizing lines frequently is a
better option, and he said if there is
any area that isn't clean, there will
continue to be some kind of buildup.
Singh also advises against
welding pipes. Even if you think
you "are the best welder in the
world," Singh says welds will leave
behind increased surface area to
which biofilms can attach.
He also recommends a water line
design that includes rounded curves,
rather than angles, as buildup can
occur more easily in corners. ■

March 2020 ❙ www.WATTAgNet.com

2003USAnotp.indd 13

2/20/2020 10:34:35 AM


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Poultry USA - March 2020

Table of Contents for the Digital Edition of Poultry USA - March 2020

Poultry USA - March 2020
Contents
A new decade to resist slow-growing genetics
4 trends that changed poultry production in the last decade
2020 Top poultry companies
Top broiler companies expand, face favorable market
WATT PoultryUSA’s 2020 top broiler companies
Average weekly broiler liveweight slaughter
WATT PoultryUSA’s 2020 top broiler companies
Top US broiler companies: 2020 profiles
Average weight per broiler slaughtered trend, live lbs.
Average weight per broiler slaughtered, live lbs.
Average weekly broiler slaughter, million head
Comparison of broiler slaughter, million lbs
Average weekly broiler production, RTC
Broiler companies, sales
Top companies broiler facilities
Broiler companies, number of employees
Top 7 broiler companies 2011-2019
Slaughter growth of top 7 broiler companies vs. 8-30
US turkey production falls by 5% in 2019
WATT PoultryUSA’s 2020 top turkey companies
Top US turkey companies: 2020 profiles
Turkey companies, number of employees
Turkey companies, sales
Top companies turkey facilities
Product Review
Ad Index
Market Place
Poultry USA - March 2020 - Poultry USA - March 2020
Poultry USA - March 2020 - Cover2
Poultry USA - March 2020 - Contents
Poultry USA - March 2020 - A new decade to resist slow-growing genetics
Poultry USA - March 2020 - 3
Poultry USA - March 2020 - 4
Poultry USA - March 2020 - 5
Poultry USA - March 2020 - 6
Poultry USA - March 2020 - 7
Poultry USA - March 2020 - 4 trends that changed poultry production in the last decade
Poultry USA - March 2020 - 9
Poultry USA - March 2020 - 10
Poultry USA - March 2020 - 11
Poultry USA - March 2020 - 12
Poultry USA - March 2020 - 13
Poultry USA - March 2020 - 14
Poultry USA - March 2020 - 15
Poultry USA - March 2020 - 16
Poultry USA - March 2020 - 17
Poultry USA - March 2020 - 2020 Top poultry companies
Poultry USA - March 2020 - 19
Poultry USA - March 2020 - 20
Poultry USA - March 2020 - 21
Poultry USA - March 2020 - Top broiler companies expand, face favorable market
Poultry USA - March 2020 - 23
Poultry USA - March 2020 - WATT PoultryUSA’s 2020 top broiler companies
Poultry USA - March 2020 - 25
Poultry USA - March 2020 - Average weekly broiler liveweight slaughter
Poultry USA - March 2020 - 27
Poultry USA - March 2020 - 28
Poultry USA - March 2020 - 29
Poultry USA - March 2020 - 30
Poultry USA - March 2020 - 31
Poultry USA - March 2020 - Top US broiler companies: 2020 profiles
Poultry USA - March 2020 - 33
Poultry USA - March 2020 - Average weight per broiler slaughtered trend, live lbs.
Poultry USA - March 2020 - Average weight per broiler slaughtered, live lbs.
Poultry USA - March 2020 - Average weekly broiler slaughter, million head
Poultry USA - March 2020 - 37
Poultry USA - March 2020 - Average weekly broiler production, RTC
Poultry USA - March 2020 - 39
Poultry USA - March 2020 - 40
Poultry USA - March 2020 - 41
Poultry USA - March 2020 - Broiler companies, sales
Poultry USA - March 2020 - 43
Poultry USA - March 2020 - Top companies broiler facilities
Poultry USA - March 2020 - 45
Poultry USA - March 2020 - Broiler companies, number of employees
Poultry USA - March 2020 - 47
Poultry USA - March 2020 - Top 7 broiler companies 2011-2019
Poultry USA - March 2020 - 49
Poultry USA - March 2020 - Slaughter growth of top 7 broiler companies vs. 8-30
Poultry USA - March 2020 - 51
Poultry USA - March 2020 - 52
Poultry USA - March 2020 - 53
Poultry USA - March 2020 - 54
Poultry USA - March 2020 - 55
Poultry USA - March 2020 - US turkey production falls by 5% in 2019
Poultry USA - March 2020 - 57
Poultry USA - March 2020 - WATT PoultryUSA’s 2020 top turkey companies
Poultry USA - March 2020 - 59
Poultry USA - March 2020 - Top US turkey companies: 2020 profiles
Poultry USA - March 2020 - 61
Poultry USA - March 2020 - Turkey companies, number of employees
Poultry USA - March 2020 - 63
Poultry USA - March 2020 - Turkey companies, sales
Poultry USA - March 2020 - 65
Poultry USA - March 2020 - Top companies turkey facilities
Poultry USA - March 2020 - 67
Poultry USA - March 2020 - 68
Poultry USA - March 2020 - 69
Poultry USA - March 2020 - 70
Poultry USA - March 2020 - 71
Poultry USA - March 2020 - 72
Poultry USA - March 2020 - 73
Poultry USA - March 2020 - 74
Poultry USA - March 2020 - 75
Poultry USA - March 2020 - 76
Poultry USA - March 2020 - 77
Poultry USA - March 2020 - Product Review
Poultry USA - March 2020 - 79
Poultry USA - March 2020 - Market Place
Poultry USA - March 2020 - Cover3
Poultry USA - March 2020 - Cover4
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