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Poultry Future

BY ELIZABETH DOUGHMAN

4 trends that changed poultry
production in the last decade
Changing consumer habits disrupted food operations during the 2010s.

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Chicken grew more popular
throughout the 2010s. In 2019,
Americans will eat an average of
96.2 pounds of chicken, up from the
83.3-pound average seen in 2010.
Here are four ways poultry production changed in the 2010s.

Transparency became
important
Negative public relations campaigns
by animals rights groups made the
welfare of animals used for food a
major issue during the 2010s. In a
2013 survey from the US Farmers
and Ranchers Alliance, nearly 60%
of respondents said it was very
important to them that restaurants
and grocery stores provide information about how food is grown and
raised.
As a result, many poultry
producers and retailers worked to
become more transparent about
how birds were raised, fed and
handled.
One good example is the Good
Egg Project by the American Egg
Board. The website gave consumers
a way to "learn more about where

eggs come from" and the efforts
by egg farmers to "take care of our
communities, hens and planet."

Plant-based options
were everywhere
Ten years ago, vegans and vegetarians were the primary market for
plant-based food. Today, nearly 90%
of the people who buy plant-based
proteins do not identify as vegan or
vegetarian. Flexitarians cite environmental and health concerns as
reasons to reduce, but not totally
eliminate meat consumption.
Sales of plant-based food,
currently valued at $4.5 billion,
increased 31% over the last two years.

Technology changed how
consumers eat
Believe it or not, only 35% of US
adults owned a smartphone at the
start of the 2010s. Today, that number
has more than doubled to 81%.
As smartphones became more
popular, new apps made it easier
and more convenient to order
home-delivered groceries, meal
kit delivery services and meals
from any restaurant imaginable.
Fast-paced lifestyles and busy
schedules has led to an increased
interest in takeout, with off-premises dining accounting for more
than a quarter of all restaurant
industry sales in 2018.
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Poultry USA - March 2020

Table of Contents for the Digital Edition of Poultry USA - March 2020

Poultry USA - March 2020
Contents
A new decade to resist slow-growing genetics
4 trends that changed poultry production in the last decade
2020 Top poultry companies
Top broiler companies expand, face favorable market
WATT PoultryUSA’s 2020 top broiler companies
Average weekly broiler liveweight slaughter
WATT PoultryUSA’s 2020 top broiler companies
Top US broiler companies: 2020 profiles
Average weight per broiler slaughtered trend, live lbs.
Average weight per broiler slaughtered, live lbs.
Average weekly broiler slaughter, million head
Comparison of broiler slaughter, million lbs
Average weekly broiler production, RTC
Broiler companies, sales
Top companies broiler facilities
Broiler companies, number of employees
Top 7 broiler companies 2011-2019
Slaughter growth of top 7 broiler companies vs. 8-30
US turkey production falls by 5% in 2019
WATT PoultryUSA’s 2020 top turkey companies
Top US turkey companies: 2020 profiles
Turkey companies, number of employees
Turkey companies, sales
Top companies turkey facilities
Product Review
Ad Index
Market Place
Poultry USA - March 2020 - Poultry USA - March 2020
Poultry USA - March 2020 - Cover2
Poultry USA - March 2020 - Contents
Poultry USA - March 2020 - A new decade to resist slow-growing genetics
Poultry USA - March 2020 - 3
Poultry USA - March 2020 - 4
Poultry USA - March 2020 - 5
Poultry USA - March 2020 - 6
Poultry USA - March 2020 - 7
Poultry USA - March 2020 - 4 trends that changed poultry production in the last decade
Poultry USA - March 2020 - 9
Poultry USA - March 2020 - 10
Poultry USA - March 2020 - 11
Poultry USA - March 2020 - 12
Poultry USA - March 2020 - 13
Poultry USA - March 2020 - 14
Poultry USA - March 2020 - 15
Poultry USA - March 2020 - 16
Poultry USA - March 2020 - 17
Poultry USA - March 2020 - 2020 Top poultry companies
Poultry USA - March 2020 - 19
Poultry USA - March 2020 - 20
Poultry USA - March 2020 - 21
Poultry USA - March 2020 - Top broiler companies expand, face favorable market
Poultry USA - March 2020 - 23
Poultry USA - March 2020 - WATT PoultryUSA’s 2020 top broiler companies
Poultry USA - March 2020 - 25
Poultry USA - March 2020 - Average weekly broiler liveweight slaughter
Poultry USA - March 2020 - 27
Poultry USA - March 2020 - 28
Poultry USA - March 2020 - 29
Poultry USA - March 2020 - 30
Poultry USA - March 2020 - 31
Poultry USA - March 2020 - Top US broiler companies: 2020 profiles
Poultry USA - March 2020 - 33
Poultry USA - March 2020 - Average weight per broiler slaughtered trend, live lbs.
Poultry USA - March 2020 - Average weight per broiler slaughtered, live lbs.
Poultry USA - March 2020 - Average weekly broiler slaughter, million head
Poultry USA - March 2020 - 37
Poultry USA - March 2020 - Average weekly broiler production, RTC
Poultry USA - March 2020 - 39
Poultry USA - March 2020 - 40
Poultry USA - March 2020 - 41
Poultry USA - March 2020 - Broiler companies, sales
Poultry USA - March 2020 - 43
Poultry USA - March 2020 - Top companies broiler facilities
Poultry USA - March 2020 - 45
Poultry USA - March 2020 - Broiler companies, number of employees
Poultry USA - March 2020 - 47
Poultry USA - March 2020 - Top 7 broiler companies 2011-2019
Poultry USA - March 2020 - 49
Poultry USA - March 2020 - Slaughter growth of top 7 broiler companies vs. 8-30
Poultry USA - March 2020 - 51
Poultry USA - March 2020 - 52
Poultry USA - March 2020 - 53
Poultry USA - March 2020 - 54
Poultry USA - March 2020 - 55
Poultry USA - March 2020 - US turkey production falls by 5% in 2019
Poultry USA - March 2020 - 57
Poultry USA - March 2020 - WATT PoultryUSA’s 2020 top turkey companies
Poultry USA - March 2020 - 59
Poultry USA - March 2020 - Top US turkey companies: 2020 profiles
Poultry USA - March 2020 - 61
Poultry USA - March 2020 - Turkey companies, number of employees
Poultry USA - March 2020 - 63
Poultry USA - March 2020 - Turkey companies, sales
Poultry USA - March 2020 - 65
Poultry USA - March 2020 - Top companies turkey facilities
Poultry USA - March 2020 - 67
Poultry USA - March 2020 - 68
Poultry USA - March 2020 - 69
Poultry USA - March 2020 - 70
Poultry USA - March 2020 - 71
Poultry USA - March 2020 - 72
Poultry USA - March 2020 - 73
Poultry USA - March 2020 - 74
Poultry USA - March 2020 - 75
Poultry USA - March 2020 - 76
Poultry USA - March 2020 - 77
Poultry USA - March 2020 - Product Review
Poultry USA - March 2020 - 79
Poultry USA - March 2020 - Market Place
Poultry USA - March 2020 - Cover3
Poultry USA - March 2020 - Cover4
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